Gimmie wet lures!

Fish don’t get hooked on dry lures. Never have I seen a fish jump into a boat, wrestle open a tackle box, and swallow a hook. It is the fisherman or fisherwoman who opens the tackle box, selects a lure, carefully places it on the end of the line, and launches it just past a stump or log. The lure is still for a moment, twitches slightly, and begins to make its way back from the log. It pauses at the log as if to tease the lunker lying below. Then it begins its swim back to the fisherman. Whoosh! The lure is gone, and in its place is a fighting fish. There is also a fighting fisherman. It’s on!

Many hundreds of years ago, a fishing clinic took place near the shores of a large lake. A boat load of night fishermen were discouraged after an all night raid on what appeared to be empty water. Their tackle was in the boat. They may have been dreading the question from the guys on shore, “Catch anything?” But the voice coming from shore had a different message. It seemed a little presumptuous for this non-fisherman-looking fellow to tell them to keep fishing. But he told them to put their nets back in the water.

Maybe Jesus just wanted to bless the fishermen with a boatload of fish. He could have wanted to help their discouragement disappear and be replaced with big laughs as the crew strained to haul in the nets with the boatload of fish flouncing inside. That’s reason enough for the clinic. But maybe there is more. Maybe Jesus was teaching us all that we don’t catch fish with dry tackle. Maybe he was saying we have to keep the tackle in the water. Yes, even when we are discouraged. Yes, even when we are exhausted from efforts we have made again and again. The nets, the hooks, whatever—the tackle has to be in the water to catch fish.

So—gimmie wet lures. Gimmie lures look great in the packaging. They’re awesome when we open them and admire them in our hands. Hanging on the rod, they look like dynamite with the promise of an explosion in the water. But there’s no explosion until they are in the water!

Some of us have fishing tackle hanging around in our lives. We have not taken a good look at it in a long time. It may represent an earlier period in our lives. It may be a study Bible with notes we have not read in a while. What would it be like to open it up and see what the master fisherman might have to say. Maybe there are some thoughts hanging out in your mind. Thoughts of an earlier time when it was easier to speak of the Lord Who loves you so much He chose to claim you as His before He made the worlds. Your Bible, your thoughts. There may be more dry tackle in your life.

If you need fishing lures to fill a live well and to reward those who are looking to you to keep them out of the fish restaurant, Gimmie Lures can help you. We are thrilled to provide what we believe to be some of the best boat-loading lures available. And if you will let us help you with those, please know that we appreciate your business. Please tell your friends about us, and please come back for more of Gimmie’s flashy lures.

But if you would like to know more about the master fisherman who held that shore-side fishing clinic, let us help you there too. We heard him when he said to us, “Follow me, and I will make you fishers of men.” We keep learning more and more about what that means, and our lives keep getting richer.

At Gimmie Lures, we fish for fish, we fish for men, we fish for faith, we fish for families, and we fish for fun. Come join us! And don’t forget—it’s the wet lures that catch the fish!

by Daniel M. King, Sr.

Point of Contact


What is a fishing lure?

A way to catch fish?

A shiny thing?

. . . Something you can get your ear hooked on?

While a fishing lure is all of those things, to the Gimmie Crew it means a little bit more.

We believe that it has the power to connect people who are miles apart from one another. Even people who have never even met.

Recently, our adventurous friend John Hasford had to go to Maryland for work. (Don’t worry, work didn’t ruin the adventure).

So he took the time to check out St. Mary’s Lake.

While he was there, he actually met a guy he had been watching on YouTube, Darren Reinhart, and so John started telling him about Gimmie (surprise, surprise).

The next time John went to St. Mary’s Lake, Darren was already out there fishing, so John decided to leave him a little Gimmie present (a card and a lure).

With that same lure, Darren ended up catching his biggest fish yet.

Later, John decided to go fishing with a Gimmie Smokin’ Shad swim bait, with a grandfather and his grandson fishing on the side of the lake.

After catching 2 fish within 3 casts, John decided to give the lure he was using to the grandson and, once again, talked about Gimmie Lure Co. (What else did you expect?)

After giving up his smokin’ shad, John switched over to his Gimmie 3.5” Swim Minnow, and it was on!

All of a sudden out of nowhere, John thought he had caught the Loch Ness monster, and that big ol’ bass started shooting towards him like a torpedo.

John hauled his catch into his kayak, and brought it over to the grandfather and grandson to see if they had a scale.

And when John held that fish up in the air, the granddad jumped straight into the water he was so excited.

About the same time that Darren caught his personal best, John also caught his personal best: an enormous 10 pound bass.

Not only did a fishing lure catch two men their own lifetime memories and accomplishments that they can hold onto forever, but it also created points of contact that have the ability to forge friendships between people who had only just met.

The lure even created a memory that the grandfather and grandson can hold onto for years to come.

That’s the reason we create fishing lures.

So that YOU can have your own point of contact.

So then, what kind of memories and relationships will you form with your Gimmie lure?

Gimmie Freedom

In the midst of so much change in our country, it’s easy to forget just how blessed we truly are.

We are free to live our dreams.

We are free to say what we want despite how it affects others.

We are free to vote.

And in honor of the Thanksgiving season and all of the blessings that we, as Americans, are given by God, I think it’s high time that we slow down to show a little gratitude.

First of all, the Gimmie Family would like to thank God for blessing our country against great odds.

Thank you to all of the presidents throughout the generations that have sacrificed their own lives and safety for the sake of the United States and the people within it.

Thank you to our brand new president, for having the courage to accept a role of leadership that most of us wouldn’t have the strength to uphold.

And we here at Gimmie Lure Co. would like to take an extra moment to especially thank our veterans who have served our country so valiantly.

YOU are the reason that we are free, and you deserve every honor and praise that the people of the United States, citizen or not, can offer.

You, the heroes of the United States of America, will always hold a special place in the hearts of the Gimmie Family.

God bless our veterans, our heroes, and God bless America from now into the future.

Here’s to the Vets:

Happy Veteran’s Day!

A Gimmie Father’s Day

Throughout our lives, we have many family members, but one of the most important is a father. A good father is the head of his household; someone who provides, protects, and loves his family, all at the same time. He isn’t always perfect, but he tries his utmost to help his children thrive as they travel down the path God has laid out for them. Some dads are fans of that famous tough love, while others can be complete goofballs most of the time. But when it comes to their families, all great dads are seriously loyal until the very end.

Some of my fondest memories are of my father, Shannon Anderson. When my little brother Ben and I were younger, Dad would tell us a story every night before we went to bed. I remember the times we would go fishing or just hang around the house laughing. But what I remember most about my father is that he never gave up on us. No matter how many times we have fallen or messed up, he has always been there to scold us if needed, and then remind us that he loves us just the same.

Whether the father in your life is your biological one, an uncle, a grandfather, a friend, or even God, your Father in heaven, take the time on Father’s Day to honor him.

Here’s to the dads…

Happy Father’s Day.


by Sierra Anderson

Gimmie Mama reels in a Big One!

Here at Gimmie Lure Co., we’re always looking for ways to help our customers catch that once-in-a-lifetime fish, and Gimmie Mama did just that when we went fishing on the St. John’s River in Florida.

She had simply been lounging around and primping her hair in the boat while everyone else fished… until I got tired of fishing with her pink rod and gave it back to her. She put it into the water and immediately got hooked on something.

Mama kept telling Gimmie Dad that she thought she had a fish on the line, but he figured she was just hooked on a log (which she is known for in our family). Finally, Dad turned around and realized that she did in fact have a fish pulling on the line, but he only expected it to be a small fish since it wasn’t pulling very hard.

That is, until a 7-pound, 9-ounce bass shot its head out of the water, and it was on! Mom jumped around screaming with joy, Ben just sat there with his mouth hanging open in disbelief, I didn’t know what to think, and Dad about fell out of the boat trying to get the fish on board. And suddenly, a retired music teacher, who is pretty much the glue that holds our family together, became the new Gimmie fishing master with her pink rod and Big Mama Spinner Bait, custom-made for the St. John’s River.

It’s moments like this that we long for you, our beloved customer, to have. Whether you’re young, old, a fishing expert, or even have no earthly idea what you’re doing, we want everyone to experience the freedom and enjoyment of fishing and the excitement of catching a once-in-a-lifetime fish. So… what kind of fish will you catch with your Gimmie lure?


by Sierra Anderson

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